From now on, Beats by Dre, the world’s leading audio equipment manufacturer, has Lionel Messi as its official brand ambassador. This move not only confirms Messi’s popularity within the football community but also highlights his immense influence off the pitch.
Messi surprised many football fans by abruptly leaving Paris Saint-Germain to join Inter Miami less than a year ago.
Messi made a memorable impression on his teammates shortly after arriving in the United States by gifting them Beats by Dre headphones in the pink and black colors of Inter Miami. This could be a first step toward a closer relationship between Messi and the Beats by Dre brand, as well as a show of team solidarity.
With his appointment as a Beats by Dre brand ambassador, Lionel Messi begins a new chapter in his Major League Soccer career.
Messi once gifted each member of his Inter Miami team a pair of Beats by Dre headphones. Captured on camera by The Mirror.
In upcoming Beats by Dre commercials, Messi will endorse the company’s various product lines in his new role as brand ambassador.
Commenting on the new deal, Messi said: “It’s an honour for me to join the Beats family. I listen to a lot of music before games, and Beats has always been at the forefront of the push to merge music and sports.
Notably, after publicly declaring their collaboration earlier this year, Beats has not signed any MLS players before. In February, Beats signed multi-year contracts with many MLS teams, including Inter Miami under the management of Messi.
A new chapter marks Lionel Messi’s MLS career as he joins Beats by Dre as a brand ambassador.
Image of M10 as a brand ambassador for Beats by Dre. Photo: Getty.
Despite being 37 years old and nearing the end of his career, Messi remains one of the most sought-after sportsmen both on and off the pitch. His fame is not only in football but also in other industries, especially in advertising and marketing.
Messi is now rehabbing from an ankle injury he suffered against Colombia in Argentina’s Copa America final. However, fans and Inter Miami are eagerly awaiting his return for the August 3 Copa de Liga match against Tigres UANL.
With his appointment as a Beats by Dre brand ambassador, Lionel Messi begins a new chapter in his Major League Soccer career.
A new pair of gold-plated headphones made exclusively for Messi. Image: Getty.
Messi’s decision to become a Beats by Dre brand ambassador is not only beneficial for all parties involved, but also marks a major turning point for MLS as it shows that the league is increasingly being noticed by major international brands and personalities.
Messi is the newest brand ambassador for Beats by Dre, joining the ranks of other legendary athletes such as LeBron James, Erling Haaland and Alessia Russo. The collaboration is anticipated to result in exceptional advertising campaigns and take the Beats by Dre brand to new heights in the music and sports sectors.
